Shipping is a very competitive and changing market – shipping companies, agents, ports, manufacturers, etc, must position themselves well to sell their products/services successfully. This professional development course aims to give participants basic marketing knowledge and tools to help meet this challenge. Plus, the strategic ability to adapt to new practise and formulate and implement new strategies quickly and smoothly, when needed.
The skills and insights learnt on this 12-week course will give participants a marketing and strategy edge – to help encourage new business growth, which in turn will lead to revenue.
When: 22 March 2021
Where: via Online Learning
Duration: 12 weeks part-time
Ideal for: Anyone looking for the knowledge to help position themselves, or their company, in the shipping industry. Job titles include (but not limited to); port managers, terminal managers, yard managers, business development managers, marketing managers, sales managers, business development managers, marketing managers, sales managers as well as law, insurance, allied fields.